Company News, Packaging News

John Paul Mitchell Systems Introduces New Look for Paul Mitchell Line

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By: TOM BRANNA

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Officially launching in July, John Paul Mitchell Systems introduces a new packaging look for the brand. The update was instituted to create a new design that facilitates the retail and shopping process for consumers, stylists and owners. The new look accomplishes three objectives—to rejuvenate the look to fall more in step with contemporary sensibility, to ease identification of product categories such as Color Care, Moisture or Extra-Body with the use of color-coding and to organize every produ...

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